Pukaar.ai

Where Current Solutions Fall Short

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Aarti Sharma

The Anxious First-Timer

Age

29

Lives

Noida, Delhi NCR

Baby

First child, 3 months

Work

On maternity leave

Tech

Android, WhatsApp-first

It's three in the morning and I don't know if this is normal. I don't want to wake a doctor. I just want someone to tell me.

Goals

• Know whether this crying is normal, right now
• See feeding, sleep and growth in one place
• Reach a paediatrician without leaving the house

Frustrations

• Every source contradicts the last one
• Appointments take days; the panic takes minutes
• Cannot tell hunger from pain from discomfort

Behaviours

• Asks the WhatsApp community before she asks a doctor
• Searches at night, one-handed, screen dimmed
• Logs nothing unless logging takes seconds

What she needs from Pukaar.ai

• A plain sentence first, the medical label second
• Reasoning she can check, not a verdict
• A visible way out: soothe, log, or consult

Composite persona, built from 70+ user interviews, a 400-parent community channel and the 50+ questions it receives every day.

The 2 a.m. path cry to answer in under 90 seconds

This is the flow the whole product is judged on. Every other journey can afford a second attempt; this one cannot.

01

Previous Next step Play the flow

Structure before style the Cry Report

The most important screen in the product, at two fidelities. Same structure. Everything that changed, changed for a reason.

WireframeFinal UI

Drag to compare

What changed, and why

• Reassurance moved above the actions

  A frightened parent cannot execute a list. The sentence that calms her has to land before the instructions do.

• The category lost its prominence

  Needs Soothing is a label, not an answer. It was demoted so the plain-language explanation carries the screen.

• Reasoning became its own block

  Why I think that earns a component. Explanation is what separates guidance from a confident guess.

• Escalation is always visible

  Chat with QARA and the under-15-minute consult sit on the screen, not behind a menu.

Four calls that shaped the product

Each one came out of the research, not out of taste. Each one is visible in the final screens.

1. 01Plain language before the labelMedical categories are written for clinicians. The first line a parent reads at 2 a.m. has to be a sentence she can act on, so the taxonomy was demoted below it.On screenNeeds soothing, you're doing great, this kind of crying is completely normal at this age.
2. 02The interface assumes it is 2 a.m.One-handed reach, oversized tap targets, no blocking modals, and no step that needs two hands. The hardest usage condition became the default design condition.On screenPrimary actions live in the bottom third of every screen in the panic flows.
3. 03Every claim shows its workAI insights read back the parent's own sleep and feed history before offering guidance, and answers carry doctor-verified sourcing. Trust is built, not asserted.On screenSources and citations, Doctor verified guidance, and a visible red-flag check.
4. 04Logging had to stay optionalQuick log or detailed log is chosen during setup and changeable later. A parent who never logs anything still gets a useful answer on day one.On screenTwo logging depths, one data model. The health record fills in either way.

Cry Report